Africa Global Markets website

Business needs

AGM team contacted us sharing a website with quite an outdated look and feel. Design was quite dark and bulky back then and product owner envisioned this as a possible issue. Some customers had issues navigating the catalog and overal lexperience was far from perfect.

During first discussions, product owner came up with main requirements: fresh and professional, easy to navigate and user friendly.

Idea

The requirements might sound quite common and obvious. But frankly speaking, it wasn't an easy job.The site is really big and has many filters, dashboards, charts, etc. Probably the most challenging for our designer was to create navigable and convenient  for users mobile design.

Tech

The site was built on Drupal 7 quite long ago and we product owner had no desire to rebuild it using Drupal 8/9.

Since our goal was a visual revamp of the platform, we concentrated on user and experience and not on a technology behind it. It is quite unusual approach for our team, but in my opinion we've done a great job updating look and feel of this platform.